State of the Plate
Food and agriculture impact every life on this planet, every single day. And keeping the food chain moving from farm to fork is big business. Join food and ag communications experts and industry advocates Brandon Miller and Rochelle Schnadt once a month as they chat about some of the leading stories from throughout the food chain impacting the business behind feeding the world—from innovation and legislation to market trends and consumer insights. Brought to you by C.O.nxt, a marketing and communications agency.
State of the Plate
Episode 027: Crafting a Cannabis Cocktail Revolution
The beverage aisle is getting a buzzworthy upgrade. In this episode of State of the Plate , we sit down with Matt Swanson, co-founder of Drinkin’Buds , the Midwest-based THC beverage brand that's quickly becoming a standout in the functional drinks space. From the agricultural roots of hemp to demystifying Delta-9, Matt walks us through the science, the stigma and the surprising growth of this low-dose, high-impact category. Whether you’re curious about cannabis drinks or exploring what’s next in consumer preferences, this is one conversation you don’t want to miss.
00:00 Rochelle Ripp Schnadt and Kelli Calkins, Functional Beverages
19:55 Matt Swanson, Drinkin'Buds